Tech Giant VS Junk Pirate - An Example of the Evocative Potential of Labels in News Headlines
News media seems to have made it a standard to identify someone according to profession, or some other social label, even when irrelevant to the respective story. One example of this is seen in reports about Eric Lundgren; headlines seemingly label their stories as coverage of a legal battle between an “e-waste recycler” and tech giant Microsoft. Many headlines resemble these: Electronics-recycling innovator is going to prison for trying to extend computers’ lives [ LA Times ] ‘E-waste’ recycling innovator faces prison after losing fight with Microsoft [ Seattle Times ] E-waste Innovator Will Go to Jail for Making Windows Restore Disks That Only Worked with Valid Licenses [ Gizmodo ] E-waste Recycler gets 15-months in Prison Thanks to Microsoft [ Legit Reviews ] From these headlines, one could infer the subjective opinions of the writers: This humble “e-waste recycler”, however innovative, is jail-bound because of Microsoft, and likely for some unfair reason. Many of the headlin